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Best practice: give clients 30–60 days notice
Subject: Important Update to Your Cleaning Service Pricing Hi Valued Client, I wanted to reach out personally to let you know about an upcoming change to your service rate. Starting [effective date], your cleaning rate will be adjusted from [current rate] to [new rate] per visit. This change reflects rising operating costs — including cleaning supplies, fuel, and insurance — which have increased significantly over the past year. We truly appreciate your continued trust in Our Company. Clients like you are the reason we keep raising our standards, and we look forward to continuing to take great care of your home. Warmly, Our Company P.S. If you would like to discuss your service plan or have any questions, please don't hesitate to reach out — we are always happy to chat.
Sending rate increases to 20+ clients?
JobFlowly tracks every client's rate history, sends automated price increase notifications, and keeps your invoicing in sync — so you never have to do this one by one.
Raising prices is one of the most stressful moments in running a cleaning business. You worked hard to build these client relationships, and the fear of losing even one of them to a competitor can feel paralyzing. But here is the reality: if you have not raised your rates in the last 12–18 months, you are almost certainly losing money. Supplies cost more. Labor costs more. Insurance costs more. Your price needs to reflect that.
A cleaner earning $18/hr actually costs you closer to $21.75/hr once you factor in FICA, workers' comp, unemployment, and general liability — a 20.7% burden on top of base wages. Add fuel, supplies, and admin time, and a $150 clean that looks profitable can quietly be breaking even or worse. Use our Client Profitability Analyzer to find out which clients are actually profitable before you decide who gets what increase.
The most common mistake is over-explaining. You don't need to list every cost that went up. One clear, honest reason is enough — and it needs to be said with confidence, not apology. Clients respond to business owners who communicate like professionals. A well-written notice signals that your business is well-run, which actually reinforces why they hired you in the first place.
If you're doing a selective rollout, start with your lowest-paying, highest-effort clients. These are the clients who take the most time, generate the most callbacks, or have the most complex logistics — but are paying rates you set when you were just getting started. Your best long-term clients with consistent, predictable work should be last, and should get the most personal communication.
Don't immediately offer a discount. Instead, ask what their concern is. Often clients want to feel heard rather than actually negotiate the price. If they genuinely can't afford the increase, you can offer to reduce the frequency (biweekly instead of weekly) while maintaining the new per-visit rate — this often satisfies both sides and improves your route efficiency.